Bio

A Custom Typeface for Savaad Design Studio

This typeface has been developed in two sets of eight weights each — upright and italic — designed to offer both versatility and consistency across a wide range of uses.

Inspired by the classical Naskh script, the design reinterprets its structure through a contemporary and distinctive lens. The result is a fresh and unconventional take on traditional calligraphy, aiming to bring a new visual voice to the Arabic/Persian typographic landscape.

Each letterform is crafted with precision to balance individuality with harmony, ensuring smooth integration across the full character set. With an extensive collection of alternates, ligatures, and extended forms (Kashida), the typeface offers a high degree of flexibility and stylistic richness.

The carefully calibrated weight range — from thin to bold — is designed to meet the needs of both display and body text, making it suitable for everything from editorial design to branding.

Bio